The Way of the Nomad
2025 · experience design
- Role
- Creative director, artist, screenwriter
- Client
- Ak-Sai Travel — the largest travel company in Central Asia
- Format
- Playable tour. Pilot in Kyrgyzstan
- Year
- 2025
i spent months inside kyrgyz nomadic tradition — hundreds of documents, rituals, the small rules of hospitality — and then built a tour you play rather than watch. guests get role cards, drawn like tarot, each one holding a practice that is still alive. they go through a ritual and take their positions in the tour according to their cards — a game mechanic that carries you into full role immersion and helps tell this great story more profoundly. the guide moves through it as a kind of spiritual conductor. an elder hands you a fragment of a map after you've sat with her and learned to weave, and by the end you've assembled something nobody explained to you. this is the work where i stopped making images and started making the thing people walk around inside.